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Graphic Design and Photography
For those clients that desire to outsource their graphic
design needs, On The Mark staffs a complete creative design
team responsible for developing hard-hitting, customized
graphic design solutions to fit the needs of every client and
every program. On The Mark utilizes the latest graphic design
software on both PC and Macintosh platforms.
On The Mark offers stock
photography research and rental, as well as photography
services either in-studio or on-location.
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Customer Relationship Management
On The Mark
provides clients with the unique opportunity to build,
manage and maintain proprietary a customer database for use
with customer-focused marketing efforts. This includes daily
polling for all new customers entered at point of sale, the
updating of sales to customer records, identification of new
customers, on-going file hygiene and regular reporting,
analysis and consultation.
Additionally, On The Mark supports the execution of direct
mail and other customer-focused marketing programs by
identifying and selecting targeted customers with the highest
propensity to respond to a particular event. On The Mark will
also manage event creation, fulfillment and post-event
measurement and reporting. In this way, clients are able to
ensure measurability and better understand the success of each
direct mail event to the store and segment level.
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Printing
and Mailing
Using the most
current technology and printing equipment whether for
catalogs, direct mail or corporate collateral material,
sophisticated sheet-fed presses deliver quality results –
short or long runs, one to six color, aqueous and varnish
coating.
State-of-the-art digital presses
answer the growing desire for one-to-one consumer
marketing and the use of extensive variable data. Digital
presses provide unprecedented flexibility and are often a
cost-effective option for small quantities.
A wide range of bindery
equipment supports a variety of finishing needs - folding, saddle
stitching, perfect bindery, lamination, drill hole, etc.
Modern collating, laser and ink-jet equipment support even the
most complex mailings, from basic postcard projects to
highly-personalized multi-component letter projects. Address
standardization and postal presortation software provide
clients with maximum postal savings.
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E-Messaging
On
The Mark Communications offers its clients the ability to
augment their customer relationship marketing programs with
the targeted use of e-messaging. Used alone or as an adjunct
to an existing direct mail campaign, e-mail communication to
current customers is an effective way to build loyalty and
increase return on investment. Using in-house software, On
The Mark provides clients with
creative, delivery, and results/click-thru tracking. Email
addresses may also be appended to the existing client
database.
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Customer Profiling and Prospecting
On
The Mark provides clients with the ability to append valuable
demographic data, such as Cluster Codes, to a customer
database within targeted segments. The end result is a
descriptive customer lifestyle analysis for future targeted
marketing. Once the lifestyle analysis is determined,
prospects that share the relevant lifestyle attributes may be
rented and mailed.
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 Loyalty Program Cards
Loyalty programs,
in all forms, help achieve measurable marketing objectives.
They build customer loyalty, increase sales, generate greater
brand awareness and help cultivate new relationships.
Loyalty / membership cards are the third most popular plastic
wallet card in the US today, right behind credit and ATM
cards. On The Mark provides a comprehensive and
competitive offering of plastic loyalty cards.
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Advertising Design & Insertion
Clients may rely
on newspaper and magazine insertion as a sole method of
advertising, or may use it as a valuable addition to marketing
and direct mail campaigns. On The Mark provides comprehensive
advertising design, media contact and insertion services.
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